Brian Forth I saw as another example of a person who can unexpectedly make it as an entrepreneur. Given his sports and theology background, I would have not expected him to create a business that would work with a large amount of technology. The nature of his business Sitecrafting was fascinating to me. Working with mobile apps I saw as an intelligent way to break into the market and solve many problems at the same time. It also allowed for a type of creative process to still take place. Overall, I felt that maintaining the business, while probably more difficult seems like an experience that does not get boring. This applies to his employees as well.
What I also saw as a smart move was to avoid his business
from becoming too big to handle. The sense of family that Forth described with
and the pictures I saw made his business seem like a very attractive place to
work. From what I can assume, keeping a
small, personal business along with his mobile app company seems like a good
way to maintain a manageable company that does not get boring with an open exit
strategy. From my perspective, Brian Forth seems to have found a good balance
between the two.
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