With the popularity of services such as Bandcamp, Netflix and Tumblr, consumers are changing the way they interact with their media. Nowadays, consumers want their media options to be widely varied, readily available and prepared for comment and feedback. My ideas focus primarily on the way in which consumers interact with their media.
- My first idea is aimed at the people who want to internationally broaden the horizons on the TV programming they watch. All around the world, new and original TV shows are being released to the masses and the primary reason they don’t get worldwide attention is because consumers simply don’t understand the language. This small issue should not be the deciding factor as to whether or not one should enjoy these programs. This business hopes to break down the language barrier by legally simlucasting subtitled versions of international TV shows on our website for a monthly subscription fee. By working together with these international programming companies, our business can obtain the English (and possibly other languages) licensing rights to these shows and present them to a worldwide audience. If the rising popularity in foreign films is any indication, this business has the opportunity to evolve and grow over time.
- My next idea is for those consumers who wish to create their own media, but are constantly bogged down by big business copyright acts. In the age in which someone could get sued for covering their favorite artist’s song on YouTube, a new artist trying to create their grassroots movie or video can be challenging. That’s why this business idea will provide a medium for potential artists to promote and sell their music and graphic images. Potential artists can sign up on our website and provide free samples of their work that is free of use to anyone. If a person or company likes the work of the artist they discover, they can hire that artist to create that new music or graphic image for them. This company would make money though transaction fees and advertising.
- Finally my last idea would be through the utilization of iPad apps. If one were to compare the number of iPad users who use their iPads for work to the number of iPad users who uses their iPads to play Angry Birds, one may be surprised at the result. The goal of this business would be to streamline many services such as database work and presentation creators to a level that is easier to the mainstream audience. In terms of consumer media, apps can be created to leave notes and comments about videos and music users find and allow them to share with friends.
Consumer media is a constantly evolving medium and as such, new innovations must evolve alongside them. The business ideas that have been presented intend to take full advantage of this rapidly changing industry.
